Catherine Halliday
Catherine Halliday
About me
A passionate, creative, self-driven graphic design professional with 19 years industry experience. Known for creating and delivering polished design solutions that excite consumers and grow brands by connecting with their target audience.

I am a detail-oriented individual and a valuable collaborator and team-player experienced in managing graphic design projects for both print and digital media from inception through to execution. Fully proficient in Photoshop, InDesign and Illustrator.

Resume

Education
2011 - 2013
BA (Hons) Digital Media and Visual Communication:
1st Class (summa cum laude)
Liverpool University, England
2008 - 2010
Foundation Degree - Digital Graphic Design
Bolton University, England
Experience
2007-present

Freelance Graphic Designer

Self-employed
Specializing in logo design and branding I am best known for designing visual content that aligns with clients' values and voice, and creating on-brand design solutions to meet their needs and bring their ideas to life. I have extensive experience helping small businesses, start-ups, charities, non-profits and community projects, in addition to working with large organizations and corporations.

I help promote businesses effectively and enhance their identity by providing professional design concepts to get them noticed and strengthen their presence with eye-catching visuals that run consistently across all their materials. My clients have the advantage of friendly, personal attention throughout the process, expert advice and guidance and the benefits a professional image designed especially for them.
2003-2007 & 2013-2014

Graphic Designer

National Health Service (UK)
Primary Designer for the Manchester Trust division of the National health Service (the largest employer in the UK). Collaborating end-to-end with Department Heads and medical practitioners to create healthcare campaign media, patient information materials, internal communication aids, statistical reports and presentations.

As an integral member of a busy Communications Department, it was my job to devise effective design solutions across all primary care specialties and disciplines, and community projects and initiatives. I would take them through the entire process from initial dicsussion through to completetion and production of the final product.
Expertise
  • Logo Design
  • Branding & Identity
  • Social Media Graphics
  • Event & Campaign Graphics
  • Presentation Design
  • Infographics
  • Layout Design:
    Leaflets
    Brochures
    Menus
    Annual Reports
    Posters
    Banners
    Magazines
    Newsletters
  • Animations
  • Signage
  • Wall & Window Decals
  • Landing Pages
  • Mockups & Visualizations
  • Photo Editing
Software Proficiency
  • Photoshop CC
  • Illustrator CC
  • InDesign CC
  • Dreamweaver CC
  • Adobe Express
  • Keynote
  • Canva
  • MS PowerPoint
  • MS Word CC
  • MS Excel
  • Google Suite
  • Constant Contact